According to recent RetailEXPO report, 45% of consumers have a greater affinity with brands and retailers who are running sustainability initiatives. The recent rise of rental and resale in the fashion industry and seemingly corresponding fall of "fast fashion" – which is notoriously not sustainable due to excessive waste generation – is exemplary of the trend toward more sustainable retail. Additionally, emphasis has been placed on the need to decrease the impact of excessive packaging and waste tied to the ever-increasing demand for fast shipping. RevTech is looking for technology solutions and platforms that are continuing to innovate in the rental, recommerce / secondhand, and sustainable packaging and shipping space. RevTech in interested in startups that provide solutions dedicated to sustainability in retail without sacrificing the ability for retailers to meet consumer demands.